San Elijo Lagoon Conservancy’s new name: Nature Collective

Kids+lean+in+to+a+game+of+tug-of-war+on+the+sands+at+Seaside+Beach+in+Cardiff+during+the+Nature+Collective%27s+unveiling+celebration+on+May+17.+%28Nature+Collective+photo%29
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San Elijo Lagoon Conservancy’s new name: Nature Collective

Kids lean in to a game of tug-of-war on the sands at Seaside Beach in Cardiff during the Nature Collective's unveiling celebration on May 17. (Nature Collective photo)

Kids lean in to a game of tug-of-war on the sands at Seaside Beach in Cardiff during the Nature Collective's unveiling celebration on May 17. (Nature Collective photo)

Kids lean in to a game of tug-of-war on the sands at Seaside Beach in Cardiff during the Nature Collective's unveiling celebration on May 17. (Nature Collective photo)

Kids lean in to a game of tug-of-war on the sands at Seaside Beach in Cardiff during the Nature Collective's unveiling celebration on May 17. (Nature Collective photo)

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The San Elijo Lagoon Conservancy marked its official transition to a new name — the Nature Collective — with a sunset celebration on May 17 at Seaside Beach in Cardiff.

The name change coincides with the organization’s growth beyond preserving the San Elijo Lagoon to broader conservation efforts, the organization explained in an announcement.

“In the history of our nonprofit land trust, tonight is one of the most exciting milestones we are sharing together,” Nature Collective Executive Director Doug Gibson said at the event. “The name, Nature Collective, reflects our growing impacts in San Elijo Lagoon, and beyond. We would not be here without the passionate and collective support of our many partners and conservation leaders.”

The letters of the Nature Collective name were carved out by a sandcastle sculptor during the official name unveiling for the now-former San Elijo Lagoon Conservancy. The name change official was made official May 17 at Seaside Beach party in Cardiff. (Nature Collective photo)

The letters of the Nature Collective name were carved out by a sandcastle sculptor during the official name unveiling for the now-former San Elijo Lagoon Conservancy. The name change official was made official May 17 at Seaside Beach party in Cardiff. (Nature Collective photo)

The Friday beach celebration included the revealing of a plant- and animal-themed sandcastle with the organization’s name as a drum circle performed.

The nonprofit San Elijo Lagoon Conservancy was founded in 1987 by community volunteers who were concerned about the health of San Elijo Lagoon, according to the Nature Collective’s announcement.

In the decades since, the newly named Nature Collective has worked with local, regional and state authorities, in addition to private groups and individuals, to expand San Elijo Lagoon’s area and restore its ecosystem.

Most recently, the group marked the opening of the Cardiff State Beach Living Shoreline project on May 22 and broke ground on the Harbaugh Seaside Trails project in March. The organization also continues to work with regional transportation authorities on the BuildNCC project, which includes a multistage lagoon restoration effort.

For more information, go to the organization’s new website, www.thenaturecollective.org.

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