Del Mar CA—The 2019 San Diego County Fair recently claimed 30 awards from the Western Fairs Association (WFA) and 11 awards from the International Association of Fairs and Expositions (IAFE). The numerous accolades garnered illustrate San Diego County Fair’s innovative spirit and leadership throughout the fair industry internationally.
“We are honored to receive this level of recognition from the International Association of Fairs and Expositions and the Western Fairs Association,” said Katie Mueller, Deputy General Manager of the Del Mar Fairgrounds. “Each year we make it our mission to put on the best Fair possible, and these awards are a testament to our team’s commitment to continually raise the bar.”
The San Diego County Fair is the largest Fair in the State of California, and the sixth largest Fair in North America, drawing more than 1.5 million visitors annually.
The following 2019 honors were awarded to the San Diego County Fair:
WFA Achievement Awards
The Western Fairs Association, founded in 1922 and incorporated in 1945, is a nonprofit trade association serving the fair industry throughout the western United States and Canada.
First place:
TV Ad Series
Foreign Language Single TV Ad
Foreign Language Single Radio Ad
Printed Marketing Campaign
Cultural Marketing Campaign
Give it your Best Shot – Carnival Photo
Fair Program/Schedule
Fair Pocket Program/Schedule
New Innovative Use of Technology (Exhibits) Livestock Show Ring Camera
Volunteer Program: High School Seniors
Recruitment/Retention Program: Ambassador Program
Second place:
Theme Program
Advertising Campaign
Give it your Best Shot – Exhibits
Give it your Best Shot – People
Fair Logo
Year-round Logo
Special Event Logo
New Innovative Use of Technology (Marketing)
New Community Outreach Program Community Leaders Survey
New Exhibits Competition Pawsome Dog Portrait Contest
Foreign Language Printed Marketing Campaign
Inspiring Collaborations: War on the Shore Strongman Competition
Fair-Time Innovative Marketing Strategy
Third place:
Single TV Ad
Radio Ad Series
Outdoor Ad Campaign
New Sponsorship Program: Electric Cars
Crisis Management
New Innovative Use of Technology (Fair Patron) Funpass
IAFE Awards
The IAFE represents more than 1,100 fairs throughout the world and promotes the development and improvement of agricultural fairs, shows and expositions.
First place:
New Single Class of Non-Animal Competitive Exhibits
Use of Theme Throughout Multiple Divisions of Competitive Exhibits
Create it on the Spot
Participatory Contest
Second place:
New Contest to Attract Competitive Exhibitors
New Method to Attract New Competitive Exhibitors
Fair Activity to Increase Awareness of Competitive Exhibits
Competitive Exhibit Display – Single Photo
General Display at your Fair – Single Photo
Third place:
Competitive Exhibit Display Method/Prop
Unique Partnership