San Diego County CA— We slice it in salads, spread it on toast, mash it into guacamole. Avocado has become “America’s favorite fruit,” according to the California Avocado Commission, heralding the Golden State for producing close to 90% of the nation’s avocado crop.  And with peak avocado season only weeks away, Gelson’s looks forward to celebrating the fifth annual California Avocado Month!
From June 12-25, Gelson’s Markets will host avocado-based activities at most of its 25 locations.  In addition to Friday-Saturday culinary demonstrations at various stores on June 16-17 and 23-24, there will be a Guacamole Battle which will “pit” the Service Deli vs. Produce in fun competition, an avocado-based Poke Taco concept in the Seafood Department, and potential visits by regional avocado farmers.  Gelson’s guests can also participate in voting on the best avocado display, coloring contests and more.
“With no disrespect to Kermit the Frog, it’s easy being green for California Avocado Month!” said Gelson’s President and CEO Rob McDougall.  “We invite all of our customers to come enjoy the fun activities we have planned throughout the month.  What better way to chase away that annual Southern California June gloom!”

About Gelson’s

Founded in 1951, Gelson’s currently operates 25 full-service specialty grocery stores in Southern California.  Each Gelson’s Market features the full amenities of a traditional supermarket, with the local flavor of a neighborhood market.  Their high standards – for quality, value and freshness; unsurpassed service; and attention to detail – define the ultimate grocery shopping experience.  With over 65 years of experience, Gelson’s in-house experts know Southern California’s lifestyle and are driven to find only the best foods and exclusive values for their customers.  Gelson’s is particularly known for flavorful, hand-selected produce, the best and freshest cuts of meat and seafood, and Chef-prepared signature recipes.  This experience is rounded out by professionally designed floral arrangements, and a convenient selection of the highest quality grocery items.  For more information about Gelson’s, please visit www.gelsons.com.