Carlsbad CA—Urban Plates has launched sign-ups for Plate Pass, a pilot subscription membership program where for a trial period of two months, for a fee of $20, guests can have any entrée on the menu for $10. The offer is available through their app and for pick-up and dine-in only (as COVID-19 restrictions allow), and there are no restrictions on the number of entrees one may purchase (although it is not available for catering). If all goes well, they will roll this out to a monthly subscription at $10 per month with the same any-entrée-for-$10 offer.

And with dishes like Curry Tofu & Vegetable Braise with organic carrots, daikon radishes, granny smith apples, and zucchini, Beets + Avocado Bowl with pickled red onions, raw walnuts, organic quinoa, hemp seeds, and miso lemongrass dressing, and Chickpea and Avocado Plant Based Bowl with organic lentils, cabbage, goji berries, green peas, chia seeds, kale pesto, and harissa sauce – it will feel like no chore at all to keep those healthy-eating resolutions in-check!

What’s more – they conducted their annual survey with Ipsos on New Year’s resolutions and found that more people will be making them this year – a hopeful sign for 2021. Learn more about Plate Pass and findings of the study here.