The local, family-owned and operated cupcakery unveiled inside the upscale market on April 6
and will offer an array of gourmet cupcakes and other baked goods

Carlsbad CA— Gelson’s – with locations in Pacific Beach, Del Mar and Carlsbad – has expanded its local partnership with the Vista-based bakery and two-time winner of Food Network’s Cupcake Wars Little Cakes Kitchen by offering up its bakery space at its Pacific Beach location. Baked from scratch and using the finest ingredients, the bakery is now open and is serving up its famous eclectic cupcakes in addition to full-size cakes, cheesecakes, pies, cookies, and other baked goods.
Family-owned and operated, Little Cakes Kitchen now operates four locations in San Diego including their flagship bakery in Vista, where they offer more than 100 rotating cupcake flavors, and Gelson’s three San Diego locations – Del Mar, Carlsbad and now Pacific Beach. The bakery began its partnership with Gelson’s in 2019 with the opening of the Gelson’s Del Mar Little Cakes.
“We are thrilled to continue working with Don Hein and the beloved north county bakery by bringing them in-house to our Gelson’s Pacific Beach location,” said Gelson’s Chief Merchandising Officer John Bagan. “Our priority is offering our customers quality ingredients while also supporting local businesses, which makes Little Cakes Kitchen the perfect match for us here at Gelson’s. We can’t wait to share the award-winning sweet treats with the Pacific Beach community.”
Award-winning cupcake flavors will be available at the Pacific Beach location including the “Tuxedo” a chocolate cake dipped in white chocolate ganache, topped with vanilla buttercream and crispy chocolate pearls; and “The Pearl,” a sweet almond cake filled with Bavarian cream, topped with champagne Italian buttercream and edible pearls. Additional sweet creations customers can expect include Red Velvet, Chocolate Toffee, Lemon Berry and Strawberry Milkshake.
Gelson’s Pacific Beach is located at 730 Turquoise St, San Diego, CA 92109. For more information about Gelson’s and Little Cakes Kitchen, visit https://www.littlecakesgelsons.com/ or follow along at @gelsonsmarkets and @littlecakesgelsons