Part of Susan G. Komen® ‘Bold Goal’
Carlsbad CA— As part of its Spring 2017 More Than Pink movement in support of Susan G. Komen, Carlsbad Premium Outlets announced that it will be participating in project:OM, the world’s largest yoga event, created by renowned yoga brand Manduka, in partnership with Susan G. Komen.
Taking place Mother’s Day Weekend – May 12-14, 2017 – the one million person yoga event aims to unite individuals, families and the collective yoga community to raise funds to support Susan G. Komen and its Bold Goal of reducing breast cancer deaths by 50 percent in the next decade. More than 60 Simon Malls, The Mills and Premium Outlets will host project:OM events, many of which will be taught by Manduka-approved instructors. A suggested $10 donation from each participant will benefit Susan G. Komen.
“Hosting a project:OM yoga event is a unique way to celebrate health and wellness during Mother’s Day weekend,” said Terri Mannes. “The suggested $10 donation to participate will go to Susan G. Komen, making the event even more meaningful. We look forward to seeing Carlsbad Premium Outlets transformed into a yoga studio on Saturday, May 13.”
“We are incredibly excited to be working with one of our premier partners, Simon, on project:OM,” said Susan G. Komen’s Senior Vice President of Development Christina Alford. “Working in conjunction with our vast network of affiliates across the country, Simon is integral in helping us spread the word about the positive effects of yoga for those facing breast cancer, while moving us closer to achieving our Bold Goal.”
To register for the Carlsbad Premium Outlets project:OM event, taking place on May 13 at 9 a.m. PT and 9:40 a.m. PT, visit https://www.manduka.com/projectom/classfinder. Classes will be held in Center Court between BCBG, Gap, Tommy Hilfiger & Calvin Klein, and instructors are from Yoga Six in Carlsbad.
Other Spring activities taking place at the Carlsbad Premium Outlets in support of Susan G. Komen include:
Discount Card Program: In exchange for a $10 donation to Susan G. Komen, shoppers will receive a Support & Save discount book, available at the Information Center (Suite 100C), Barneys, Calvin Klein, Brooks Brothers or Tommy Hilfiger, providing 25 percent off one item at more than 50 participating retailers. All Discount Card donations support the Susan G. Komen foundation.
Local Programming: ‘Race For The Cure’ events and other activations will take place with local Simon teams working with Susan G. Komen affiliates. Carlsbad Premium Outlets encourages shoppers to locate and register for an event near them by visiting www.raceforthecure.org/Simon.
As of April 2017, Simon has raised $719,460 in support of Susan G. Komen, all generated through the support and participation of shoppers, retailers and employees.
*From October 1, 2016 to September 30, 2018, Simon is proud to support Susan G. Komen® and, with the help of generous individuals like you, will guarantee a contribution of at least $1,000,000 for each year of the program in connection with its various fundraising initiatives, including its discount card program, promotion of Komen’s Race for the Cure®, and promotion of Komen’s Do-It-Yourself fundraising platform.
About Carlsbad Premium Outlets
Located just 30 minutes north of San Diego, Carlsbad Premium Outlets is one of the area’s premier shopping destinations. Shop more than 90 designer and name-brand outlet stores including Kate Spade New York, Michael Kors, Nike, Polo Ralph Lauren Factory Store, Theory and Vince.
About project:OM
Project:OM is a purpose-driven mindful movement whose mission is to drive positive change on epic levels. Founded by Manduka, the most respected brand in yoga, in partnership with Susan G. Komen, the largest funder of breast cancer research outside of the U.S. government, project:OM pairs like-minded people and important causes to make progressive change happen in our world.