Community encouraged to post photos of the word KINDNESS; for every post, Kindhumans will donate 20 meals for people facing hunger

San Diego CA— Feeding San Diego, the county’s leading hunger relief and food rescue nonprofit, will benefit from a new social media challenge started by local company Kindhumans to inspire a dialogue surrounding kindness and to drive donations for San Diegans facing hunger. Started on “Random Acts of Kindness Day”, February 17, the challenge asks participants to creatively spell the word kindness with whatever is around them, then share on social media with the hashtag #KindhumansChallenge. For every post shared, Kindhumans will donate 20 meals to Feeding San Diego, with a goal of 20,000 meals.
Kindhumans is a company rooted in spreading kindness to people and the planet. Its “Marketplace for Good” is a planet-friendly e-commerce site that makes it easy to shop sustainably and offers givebacks through each purchase. Founders Justin and Suzi Wilkenfeld encourage people to practice acts of kindness big and small through the brand’s merchandise, like their signature hat that reads “Kindness. Pass It On.” Whether it’s a simple smile, donating to people in need or supporting organizations providing services in the community, they prioritize helping people with basic needs. The #KindhumansChallenge on social media inspires others to get involved.
“We are excited to partner with Feeding San Diego on their mission to provide sustainable solutions for hunger, in our hometown,” said Justin Wilkenfeld, Co-founder of Kindhumans. “The goal of this challenge is to inspire others to donate to local chapters, while spreading kindness in a fun, engaging way. Together we can spark a broader campaign to help solve for basic needs, like hunger, in communities across the country.”
To get involved, find instructions at kindhumans.com/kindhumanschallenge and follow along with @kindhumans_movement on Instagram. Post a photo that creatively spells out the word kindness and use the hashtag #KindhumansChallenge to donate 20 meals to people in need through Feeding San Diego.
“It’s incredible to see a local company step up to create excitement around kindness and giving, which are two things we rely on heavily here at Feeding San Diego with our work in the community,” said Dana Williams, Director of Marketing and Communications at Feeding San Diego. “We love collaborating with those in our community to spread the word about hunger relief and providing services to those in need. The pandemic has only made hunger a more prevalent problem in our community and we are working daily to address it.”