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North Coast Current

News online for Encinitas, Calif.

North Coast Current

News online for Encinitas, Calif.

North Coast Current

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San Diego County Makes the Nice List


Lots of Economic Benefits Expected this Holiday Season

San Diego County CA— San Diego County appears to have made the “nice list” this holiday season. Barring last-minute misbehavior, the region’s economy can expect several significant gifts this December, according to a SANDAG look at projected activity.
SANDAG chief economist Ray Major broke down national and regional statistics to highlight some of the key factors that will impact San Diego County during the holidays. Some interesting projections include:
Holiday Spending in San Diego County

  • $5.3 billion — total dollars to be dedicated to retail and food service spending in December
  • $1,600 — average amount each resident will spend on food and retail purchases in December
  • $900 — average amount adults will spend on holiday gifts
  • Nearly 20 percent — expected spending increase by residents in December on retail and food services compared to other months of the year

Holiday Jobs

  • 30,000 — number of seasonal jobs that will be supported by the holiday season in San Diego County
  • $32 million — total salaries to be earned by these seasonal workers during the holidays

Holiday Travel

  • 91 — percentage of visitors who will come to San Diego County by car in December
  • 378,000 — additional cars that will travel to San Diego County in December
  • 104 million — total number of additional miles expected to be logged by car visitors while traveling to the region in December (4,200 trips around the world)

Holiday Tourism*

  • 1 million — number of additional visitors expected in the San Diego region during the month of December (enough to fill Qualcomm Stadium 16 times)
  • 730,000 — number of additional visitors (of the 1.1 million mentioned above) who will come from Mexico to shop and visit friends and family in December

* (compared to non-peak months)
For decades, SANDAG has served as the region’s clearinghouse for information and data. A key goal of the agency is to publish timely, relevant information that can inform the public while providing context on complex issues facing the region.
SANDAG reports and analyses typically include data on issues such as economics and public finance; engineering, planning and construction; long range transportation plans and challenges; smart development and housing; regional shifts in demographics; and crime trends and other criminal justice topics.

Sources for Holiday spending in December: U.S. Bureau of the Census, Monthly Sales for Retail and Food Services. (Adjusted by San Diego population estimates.)
Sources for holiday jobs data: Source: Bureau of Labor Statistics, Total Private Employees.
Source for tourism data: San Diego Tourism Authority. Source: U.S. DOT Bureau of Transportation Statistics and


The San Diego Association of Governments (SANDAG) is the San Diego region’s primary public planning, transportation, and research agency, providing the public forum for regional policy decisions about growth, transportation planning and construction, environmental management, housing, open space, energy, public safety, and binational topics. SANDAG is governed by a Board of Directors composed of mayors, council members, and supervisors from each of the region’s 18 cities and the county government.

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San Diego County Makes the Nice List