Carlsbad-based 24 Hour Fitness, in partnership with creative partner InGoodTaste, recently announced the launch of Your Move, an empowering new brand initiative that challenges members to prioritize their health, wellness, and their vision for a better self. With competitive pricing, community-focused classes, newly updated gyms and memberships designed for maximum flexibility, the brand is making it easier than ever for people to take the first step toward a healthier lifestyle — it’s your move.

24 Hour Fitness, the Carlsbad-based 40-year leader in health and fitness, in partnership with creative consultancy InGoodTaste, has unveiled their latest campaign to inspire current and prospective members to Find Their Strength this year.