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North Coast Current

News online for Encinitas, Calif.

North Coast Current

News online for Encinitas, Calif.

North Coast Current

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January 8, 2015

Notes+and+Quotes+by+Tom+Morrow
By Tom Morrow

All of us depend upon “trust” in our everyday life; if we didn’t we couldn’t drive a car or go to the doctor.
We trust other drivers will stop at an intersection, yielding right-of-way; we “trust” a physician knows what he or she is doing, especially when they have a knife in their hand.
Okay, so sometimes trust is a matter of degree.
We trust the U.S. Postal Service with our bill payments and all other important mail – albeit we often hold our breath.
Sometimes we trust our government, but that gets into another debate.
We trust our money to financial institutions when we write or accept a check. Lately, that’s another area of concern.
But, you get the picture. None of us thinks too much about trust, but we couldn’t survive each day without it.
I trust these few paragraphs will give you pause the next time you hurl yourself down I-5 at 80 mph.
Watching some programs on network TV these days can be most frustrating in the sound department. Quite often it’s hard to hear dialogue because the music is so loud. Case in point: “Persons of Interest” is one of the worst. There are others.
I once wrote an Historical Speaking column about “Going Green,” during World War II.. As the story went way back when, Lucky Strike cigarettes “went to war” by changing the color of their packaging from green to white.
Why?
According to research the war effort needed copper and reportedly that was one of the ingredients used in the green coloring for each cigarette pack.
However, that’s not the answer. Lucky Strike actually used chromium to make its color green — and, something else, which probably was more realistic: the green packaging wasn’t attractive to women smokers, so the company switched to white to sell more cigarettes.
If copper or chromium were needed for the war, then Lucky killed two birds with one stone.
The company’s slogan of 1942 was: “Lucky Strike Green Has Gone to War!” It made for a great advertising gimmick.
HE SAID IT — Dictatorial 20th Century Fox studio head Darryl F. Zanuck once declared he didn’t want to vacation in the Rockies because the climate disagreed with him. Overhearing Zanuck’s remark, comedian Alan Young quipped, “They wouldn’t dare.”


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To Learn More about Tom Morrow, the author click here
E-mail Tom Morrow at: quotetaker1939@gmail.com

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January 8, 2015