Western Fairs Association Honors Fairgrounds with 34 Awards

Del Mar CA— The San Diego County Fair, presented by Albertsons/Sav-on was once again a top award winner at the Western Fairs Association (WFA) Convention and Trade Show held January 11 – 14 in Reno, Nevada. The 2014 Fair received a total of 34 awards including categories in Marketing and Agriculture/Educational Programs, the Fair Theme, Crisis Management and New Community Outreach Programs. WFA is a non-profit trade association serving the Fair industry in the Western United States and Canada.
“The San Diego County Fair is a proven leader in the Fair industry honoring our history and the mission of the 22nd District Agricultural Association,” stated General Manager/CEO of the 22nd DAA, Timothy J. Fennell. “Historically the Fair has been an integral part of San Diego County by supporting local commerce and employing more than 1,900 people during the Fair season. Agriculture and educational activities such as 4-H, FFA, Grange and other youth development programs are always at the forefront as we strive to keep agriculture thriving for future generations. We are proud to carry on the fruitful history of the San Diego County Fair at the Del Mar Fairgrounds.”
The 2014 WFA awards were presented to the San Diego County Fair in the following categories:

• Outdoor Advertising
• Printed Newsletter
• “Give it Your Best Shot”
• Best New Idea: Exhibits – Competition
• New Agricultural Program
• New Community Outreach Program
• Theme Program
• Use of Fair’s Theme Throughout Competitive Exhibits
• Non Profits – Your Own Collaboration
• Consumer Protection
• Crisis Management
• Anything Goes
• California State Parks – Best Collaboration
• California State Parks – Best Competition
• Television Advertising – Television Ad Series
• Radio Advertising – Radio Ad Series
• Electronic Newsletter
• Newspaper Ad – Black and White
• Any Other Advertising Piece
• Interim Event Rentals Innovative Marketing Strategy or Concept
• Best New Idea – Exhibit Display Method or Prop
• Best New Idea – Sponsorship
• Best New Idea – Employee Recognition, Retention or Hiring
• Volunteers
• Non Profits – Outside Collaboration
• E-Blast
• Fairtime Advertising Poster
• Fairtime Program/Schedule
• Fairtime Innovative Marketing Strategy or Concept
• Best New Idea – New Featured Event, Exhibit or Program
• Best New Idea- New Children’s Program
• Interim Events
• Inspiring Collaborations
• Radio Advertising – Single Radio Ad

The 2014 San Diego County Fair also received 21 awards from The International Association of Fairs and Expositions for outstanding Agricultural and Competitive programs at the IAFE Convention and Trade Show held December 7 to 11, 2013 in Las Vegas, Nevada.